Role of SEO in Digital Marketing

Everyone is looking for new tips & real techniques to improve their search engines ranking in google,yahoo,bing ,ask,aol From a marketing prospective, SEO is still alive and will be forever because search engines mostly rely on the content published by authors/bloggers & companies.

Search Engine Optimization (SEO) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the SERP (search engine result page).

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. The advent of Global economy nearly makes every business have an online presence. Just imagine a fraction of those 14 billion searches happen for your business. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks.

A proper SEO makes a website rank in the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Nearly, 74% of consumers use search engines to find local business information. Compared to online marketing, such as PPC, social media marketing, email marketing program, On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. To get proper result of SEO for particular website Web Designing and Web Development company performs main role. Proper designed website helps user to stay and stick on website and to surf other pages for longer time.

How does SEO work?

Search engine are not humans but the software that crawls the web page content. So, not like humans search engines are text-driven. They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. For example, some of the elements that are known to build up a quality score are as follows:

• Website names and URLs
• Page content
• Meta tags
• Characteristics of Link
• Usability and accessibility
• Page designs
  
  How SEO and Digital Marketing Work Together

A lot of people think that SEO and digital marketing are the same. The truth is that they’re two separate things. SEO experts have the knowledge to make websites better through organic search toipc.
Digital marketing uses electronic media to improve the company’s exposure. Digital marketing specialists partner up with SEO Experts to help in their advertising campaign. They use SEO as a tool to attract more customers to the businesses they’re promoting.
SEO is an important aspect of digital marketing. It’s one of the many tools used in digital marketing. Some of the other strategies used in digital marketing include:

• Email marketing
• SMS marketing
• Online advertisements
  

These marketing strategies become greater when coupled with SEO strategies. That’s why the latest trends lean more towards the integration of digital marketing and SEO techniques. If the trend continues, it won’t be long until the two merge together. Every day many Digital Marketing companies understand the importance of digital marketing and is not an optional strategy in marketing.
Businesses in the past thought SEO was enough to gain an online presence. But with the growth of social media and mobile devices, it now takes more than that to reach your market. To become more competitive, you need to use digital marketing alongside SEO strategies.