Nowadays
Social Media has a huge impact on our day to day life. In an average
people get involve their maximum time to connect with Social Media.
Social Media has brought the world closer in no time. Using social
media for business growth is the need of today’s competition and
the information proves that the proper social media strategies are
necessary for sure. Here
Social Media Marketing (SMM) plays a vital role while advertising
any website or business.
1.
The total size of the audience you can reach :
The
population of the world is 7.6
Billion
right now and the Users involved in using the Internet is around 47%
which we can consider as a great percentage. 91%
of the retail businesses or brands useless social media channels. In
2015 Social media networks have been getting huge income through
advertising of businesses which is around $8.3
Billion.
Digital
Marketing Companies are in demand as it becomes necessary to
advertise any business.
2.
Facebook Marketing is on top :
For
social media, Facebook represents huge potential market growth. Due
to this, it becomes very difficult to stand in that crowd and compete
for all. If we go through the statistics of Facebook users worldwide
there are around 2.23
billion
monthly active Facebook users. So it is clear that Facebook should be
on priority at the time of Social Media Marketing and it is too huge
to ignore.
Targeting
the audiences is much easy on Facebook Marketing. Facebook attracts
more audience as the young crowd and they spend more time on
Instagram, Snapchat, and Twitter. So businesses can use perfect tools
like Audience Targeting which Facebook advertising provides to target
more suitable audiences.
3.
Twitter Plays a vital role in Advertising :
In
average monthly active users on Twitter is around 255
million
which is again a great digit to use fo digital marketing. And now the
second interesting fact is, Twitter hosts an audience of 78%
within an hour which looks forward to a response to a complaint to a
specific brand.
There
is the main role of hashtags in twitter which performs well rather
than posts without hashtags.
4.
Advertising Power of YouTube :
YouTube
is now in the race of 1.8
billion
users every month and also reported as 40
Billion
views in an average. Around half of those views are from mobile.
Advertising on YouTube is a great idea as users from all age group as
well as from different role uses it frequently. So it is a best
practice to use Youtube for Social Media Marketing.
5.
Very famous Instagram :
There
are around 1 Billion monthly active users of Instagram. Instagram
becomes famous in today’s era and used by almost all youngsters.
For all users around 75%,
users do follow the links provided by advertising and use it to buy
any product or go through particular websites. So advertising on
Instagram is Practically useful to gain audiences in Social Media
Marketing.
6.
Visual Content :
Visual
Content gives great impact while gaining audiences as 90%
or
more people will prefer video or any image related to advertising. So
how attractive your image or video is, plays an important role. 41.5%
of total businessman work on iconography and visual content
advertises.
7.
Search Engine Optimization :
These
marketing strategies become greater when coupled with SEO strategies.
That’s why the latest trends lean more towards the integration of
digital marketing and SEO
techniques. If the trend continues, it won’t be long until the
two merge together.
Businesses
in the past thought SEO was enough to gain an online presence. But
with the growth of social media and mobile devices, it now takes more
than that to reach your market. To become more competitive, you need
to use digital marketing alongside SEO strategies.
8.
Attractive Web Design of Business :
Last
But not the least Website Designing plays an important role in any
business. Customer or viewer should stick to the particular website
to get great output. How attractive your website is and to what
extent it is user-friendly matters a lot. Many Website
Design and Development companies work on it to make it
user-friendly and attractive.
So,
All of the above Social Medias are helpful in advertising and
campaign of your business. It’s on you how efficiently you use that
median to increase business.
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