Digital Marketing: A Boon or Bane to Business?

 

To understand whether Digital Marketing is boon or bane to business first we have to understand what exactly Digital marketing is. It will not only get an answer but eventually clear all concept regarding digital marketing.

Digital Marketing is a term used to refer different tools, technology, techniques, and strategies to reach targeted customer for marketing of services or products through digital technologies, mainly on the internet. Digital Marketing is completely opposite of Traditional Marketing. It uses electronic media such as the Internet, Television, Tablets, Smart Phones, a social network in combination with digital content of customer characteristics and behavior. The main focus of Digital Marketing companies is to target relevant customer according to their interest, age group, professional background, and many more factors. So it becomes easy to reach to targeted audiences.

Online Marketing is none other than communication between the consumer and the organization. Today more and more people are attracted towards social media and it helps for any business to reach an appropriate customer. Digital Marketing offers practical cost for the targeted customer which is important for small or start-up business.

Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay Per Click, Traffic on Website, Domain, Tracking site by using Google Analytics, Keyword Research, and all such techniques required proper handler so that result of the technique we use is in front of us. So it requires a whole new level of knowledgeable person whereas in traditional method no such requirement is needed. The only skill required was to fool the people.

Finances and Money is the key aspect for every business and for a small and start-up companies the main challenge is to invest right amount in right place. Digital Marketing can be very effective to save our expenses as we can directly or indirectly reach towards targeted customer by using media marketing and many more techniques instead of wasting money on the pamphlet and another tradition way. But for that time required to promote any services or product on social media is more. 64% of Digital Marketers spend their 6 to 7 hours on Social Media Marketing to promote their business. And even after spending so much time on it if the technique goes wrong, the time spent will be of no use. Many Specialist companies focus on a right way to increase their Business.

But every coin has two sides so as Digital Marketing. Nowadays competition increases in each and every aspect. With so much information platforms it is not at all easy to manage everything properly. Each one is following the same strategies to increase their business and here competition increases rapidly. Often customer gets irritated seeing popups, Ads, and block it. So it becomes a necessity to use specific content with the image so that customer gets attracted to our post or ads rather than just scrolling and ignoring. Graphics Designer and Website Design Companies focus on Designing attractive and eye-catchy websites to attract customer by their side.

For now, it is not easy to say whether Digital Marketing is Boon or Bane as it completely depends on how we use it. We can’t ignore the traditional method as many more people now also away from Digital technologies but focusing more on Digital Marketing will definitely boost your business.

Tips For Making Website SEO compatible

Nowadays designing a proper website is much more important from a marketing point of view. So, making an SEO friendly website is a necessity. Integrating Search Engine Optimization into the website will increase the presence of Search Engine Traffic on Website. There are various points which needed to be in focus while making any website SEO compatible. So many Web Design and Development companies give special attention to making SEO friendly Websites.

1) Make all URLs User-friendly :

Even if you don’t consider the structure of URL on priority but, it is very important and it needs to be SEO friendly. Use limited categories rather than using so many categories in between while structuring any URL of various pages of the website. Also, use hyphens instead of underscores when space is needed in between two words. Use specific keywords in URL. Website Design services can give a better idea of the format and structure of a standard URL.

2) Integrate Social Media While Designing Website :

Search Engine value social Media a lot and also our prospective customer. For better ranking in the search engine include social media element while designing a website. Also make sure that you include social media icon such as Pinterest, Twitter, Facebook etc for greater effect. It will not only increase the ranking of website but will affect so much to show that website is genuine and personal. You may use Hover effect to highlight linking of social media to make customer’s attention towards it.

3) Use of Keywords in Different Places :

While designing an SEO friendly website carry out research for Keywords. Don’t use repetitive keywords everywhere. Be specific and proper use of it. For that use various tools such as word tracker and other keyword finding tools from which one can find relevant databases that could help one grab the attention of a prospective audience. Main things we have to remember are competition search and misspelling search. Avoid too much keyword stuffing to avoid damaging website ranking. Digital Marketing companies make sure of all these points while making SEO friendly website.

4) Image Optimization is necessary :

When it comes to SEO optimization Image optimize is neglected or given less attention and only text is optimize. But to be very frank Image optimization increases site search engine rank. Make sure while selecting an image that it should not be too large. Too large image make the site load slowly. Ideally, image resolution should be 30 to 100kb and have a resolution of 72dpi.

5) Include Meta and Title tag :

Using the Title tag, Heading Tag, Meta tag, Meta Description to each web pages to increase ranking. Make sure to place title tag at top of each page to identifies overall document content. Uses of H2 and H3 tag is important for keywords. Use accurate Meta Description tag which will be helpful for increasing ranking of a site. Don't pay less attention to include a Meta Keyword tag to showcase the most important keywords for each page to search engine spiders.

6) Create the XML sitemap :

The XML sitemap is important to understand site structure at the time of crawling. Passing more data to Google increases the return help from Google through an increase in ranking.

7) Design should be accessible :

If the website is not accessible it creates a problem for crawlers and directly affects conversion rate and hence the ranking of a website. The website must be properly visible to all browser. The website should be user-friendly and Website development service should be good enough to use by the customer.

By making the website user-friendly we can bring it to the top so that more and more users can connect it. Make all these changes and see the result by observing the traffic ranking of the site. All the best.