Nowadays designing a proper website is much more important from a marketing point of view. So, making an SEO friendly website is a necessity. Integrating Search Engine Optimization into the website will increase the presence of Search Engine Traffic on Website. There are various points which needed to be in focus while making any website SEO compatible. So many Web Design and Development companies give special attention to making SEO friendly Websites.
1) Make all URLs User-friendly :
Even if you don’t consider the structure of URL on priority but, it is very important and it needs to be SEO friendly. Use limited categories rather than using so many categories in between while structuring any URL of various pages of the website. Also, use hyphens instead of underscores when space is needed in between two words. Use specific keywords in URL. Website Design services can give a better idea of the format and structure of a standard URL.
2) Integrate Social Media While Designing Website :
Search Engine value social Media a lot and also our prospective customer. For better ranking in the search engine include social media element while designing a website. Also make sure that you include social media icon such as Pinterest, Twitter, Facebook etc for greater effect. It will not only increase the ranking of website but will affect so much to show that website is genuine and personal. You may use Hover effect to highlight linking of social media to make customer’s attention towards it.
3) Use of Keywords in Different Places :
While designing an SEO friendly website carry out research for Keywords. Don’t use repetitive keywords everywhere. Be specific and proper use of it. For that use various tools such as word tracker and other keyword finding tools from which one can find relevant databases that could help one grab the attention of a prospective audience. Main things we have to remember are competition search and misspelling search. Avoid too much keyword stuffing to avoid damaging website ranking. Digital Marketing companies make sure of all these points while making SEO friendly website.
4) Image Optimization is necessary :
When it comes to SEO optimization Image optimize is neglected or given less attention and only text is optimize. But to be very frank Image optimization increases site search engine rank. Make sure while selecting an image that it should not be too large. Too large image make the site load slowly. Ideally, image resolution should be 30 to 100kb and have a resolution of 72dpi.
5) Include Meta and Title tag :
Using the Title tag, Heading Tag, Meta tag, Meta Description to each web pages to increase ranking. Make sure to place title tag at top of each page to identifies overall document content. Uses of H2 and H3 tag is important for keywords. Use accurate Meta Description tag which will be helpful for increasing ranking of a site. Don't pay less attention to include a Meta Keyword tag to showcase the most important keywords for each page to search engine spiders.
6) Create the XML sitemap :
The XML sitemap is important to understand site structure at the time of crawling. Passing more data to Google increases the return help from Google through an increase in ranking.
7) Design should be accessible :
If the website is not accessible it creates a problem for crawlers and directly affects conversion rate and hence the ranking of a website. The website must be properly visible to all browser. The website should be user-friendly and Website development service should be good enough to use by the customer.
By making the website user-friendly we can bring it to the top so that more and more users can connect it. Make all these changes and see the result by observing the traffic ranking of the site. All the best.
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